by Alexandra Kicenik Devarenne | Jan 11, 2012 | Language of Olive Oil, Olive Oil Education, Olive Oil Standards, Olive Oil Tasting
One of the problems faced by quality olive oil producers and their supporters is that a lot of time is spent preaching to the choir. We have conferences, symposia, seminars and short courses, with audiences consisting mostly of olive oil producers, an occasional chef,...
by Alexandra Kicenik Devarenne | Nov 10, 2011 | Australia Trip Oct 2011, General, Olive Oil Standards
Where do we go from here?— Legal standards and chemistry were only part of the ground covered at the Australian Olive Association National Conference. A significant amount of time was devoted to the world of promotion and marketing, and how this informs the efforts at...
